Creating Your Avatar for Marketing. This weeks episode I wanted to go over creating your avatar in marketing. No not the blue aliens from Avatar the movie, but the target audience you should be marketing to. In the industry we call this targeted audience the avatar. It is a representation of what you audience is interested in, who they are, and where they are. I go over what platforms work best for your avatar and how to gague what and when to market yourself.
November 12, 2019