Real Facts on Real Estate

Real Facts on Real Estate by Shawn Patrick Moloney

    Real Facts on Real Estate
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Nov 19th, 2019 by Real Facts on Real Estate at 11:03 am

Interview with Lakeeja Roberts from Zillow. In this weeks episode I wanted to share the interview I hosted with Lakeeja Roberts from Zillow. This interview was done live in our Facebook group "Real Facts on Real Estate". This is the first half of the interview going over Zillow and what they can offer to an agent. I host many live interviews with top real estate industry professionals in the the Facebook group. Head on to and join for freeinsights and training in the Real Estate industry.

Nov 12th, 2019 by Real Facts on Real Estate at 9:30 am

Creating Your Avatar for Marketing. This weeks episode I wanted to go over creating your avatar in marketing. No not the blue aliens from Avatar the movie, but the target audience you should be marketing to. In the industry we call this targeted audience the avatar. It is a representation of what you audience is interested in, who they are, and where they are. I go over what platforms work best for your avatar and how to gague what and when to market yourself.

Nov 5th, 2019 by Real Facts on Real Estate at 12:37 pm

Marketing Hacks in Real Estate. Some might not concider these marketing hacks, but this week I go over a few ways to market yourself as an agent. From writing Google reviews on local restaurants to interviewing small businesses on video getting your name out there is a good way to market yourself. Following these steps gets your name out locally as a agent.

Oct 29th, 2019 by Real Facts on Real Estate at 11:03 am

The Final Walkthrough. The time has come to close and you do your final walkthrough of the home. Whether representing the buyer or seller this is when the home should be ready to pass on to the next occupant. In this weeks podcast I go through the walkthrough for both the buyers side and the sellers side. What to look for, what to expect, and what to do if there is an issue.

Oct 22nd, 2019 by Real Facts on Real Estate at 11:40 am

Referrals. This week I had a client of mine I referred to another agent in Upstate New York close on a new home. So this weeks podcast I wanted to go over referrals, how and when to use them. Not only are referrals used when a client may need a mortgage lender, inspector, or real estate lawyer but we also refer our clients to other agents when they might be leaving the state or going to an area that might be a bit far away.

Oct 15th, 2019 by Real Facts on Real Estate at 11:57 am

Top of Mind Awareness. This weeks episode deals with top of mind awareness. You should be on the mind of your clients and contacts at all times when they thing of real estate. Even past clients you have worked with you want to keep in contact with them so that when they have a friend or family member that is looking to buy or sell a home they recommend you. You don't want to hear after a certain period that they went with another agent the next time they sell and buy a home.

Oct 8th, 2019 by Real Facts on Real Estate at 1:51 pm

Using Email in Real Estate. This week's podcast I wanted to go over using email. As agents we are sending and receiving a ton of emails daily. Connecting with clients, leads, and other industry professionals. During a deal there is always emails back and forth from the other sides agent, to lawyers, and lenders. In this podcast I go over some tips and tricks to keep everything neat and tidy, and how to form a good email without it reading like it is something its not.

Oct 1st, 2019 by Real Facts on Real Estate at 4:42 pm

Radon for Real Estate Professionals. Radon is being heard more often in real estate transactions. Whether if on the buyers side or the sellers side agents are running into radon testing more often. In this weeks podcast I go over what radon is and where it will most likely come up in a home transaction. Testing is fairly simple and easy. It only take a few days to run the test and results are recieved from a test facility after you mail them the radon test.

Sep 24th, 2019 by Real Facts on Real Estate at 11:02 am

Expand Your Reach. In the older days of real estate an agent would just stick to one town. It was the best option when you grew up in the town and everyone knew you. These modern days you need to expand your reach out to a broader area. Sure, you can still do the townie thing and stay local, but expanding out will bring you more business and more success. In this weeks episode I go over a few thing you can do to get yourself out there and be recognized.

Sep 17th, 2019 by Real Facts on Real Estate at 11:23 am

How to Negotiate in Real Estate. This weeks episode goes over negotiation. Negotiation is a big deal in real estate and is one of the duties we have to our clients. I will go over negotiations and how to communicate with the other party to accomplish a win/win situation and get the deal done. There are many different ways we communicate today but always in negotiation you should use spoken word over written word. Call the other party so that you can tell by tonality how the negotiation is being received. Also on this podcast I go over the strengths and weaknesses when negotiating so that your not strong-arming the other side, yet not looking weak on yours.