Working Platform Leads vs Your Sphere of Influence - EP193 - Real Facts on Real Estate

In this episode we discuss that most platform leads cost upwards of 25-40% of the total commission. This is a very expensive way to grow a real estate business. When buying portal leads you must look at the lead as the portals once and yours forever. You must cultivate great relationships that lead to multiple transactions to make the ROI worth it. Working with your sphere of influence is a much more cost effective way to grow. Your sphere not only will choose to use you, they will enjoy the process.