Mastering Lead Conversion. Marketing creates leads. So what do you do with them? 30% of leads never get contacted. Always follow up with your leads. New leads, old leads, friends, and family; always follow up. Having a CRM system is a great benefit for tracking your leads with follow ups and notes that you need. Ultimately you are looking for a definite yes or no from the lead. I go over the best practices for follow ups and contacting your leads. Statistics show that 40% of convertible leads convert on the first contact, and 90% will convert by the sixth contact. Always make contact with leads until you get the yes or no.
April 9, 2019