Marketing 101. The most important job in real estate is branding. Personal branding is the biggest part of marketing you should use to get yourself recognized as a real estate agent. The best platforms for personal branding are Instagram, Facebook, Twitter, LinkedIn, and YouTube. Each platform has a different audience, so tailor your posting to each platform. Instagram is a visual platform while Facebook is a text/image based platform. Blogs, Vlogs, and Podcasts are other great platforms for content to show prospective clients you know what you are doing and they should choose you for buying or selling their home. Make sure ALL profiles are up to date on all major real estate searches. Zillow, Trulia, Redfin, Realtor.com, Realestate.com, company blog, and the MLS. Make sure to maximize these profiles and that they are completely filled and current.
April 2, 2019